Samuel Ike | Email Copywriter
3 min readAug 27, 2023

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How an Email Copywriter Can Increase Conversion Rates
By Samuel Ike - Email Copywriter

Click here to contact me on LinkedIn

Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.

Email copywriting is a key element of CRO, as it can be used to persuade visitors to take action.

Do you own or manage an e-commerce, SAAS, or B2B business website?

Does your website get a ton of visitors every month?

Do these website visitors convert and take the necessary action that you expect them to?

If they don't, then you should realise that there is something missing in your website copy.

The good thing is that an email copywriter can help you improve on this problem.

How an email copywriter can assist you in improving your website's conversion rates comes down to using well-written and persuasive emails.

The email copywriter wouldn't necessarily tweak or modify your website copy to achieve this goal.

Here are some ways that an email copywriter can increase conversion rates on any of the above-mentioned websites:

▶️Personalise your emails.

When you personalise your emails, you show your customers that you care about them and that you understand their needs.

This can help to increase trust and credibility, which can lead to more conversions.

▶️Use strong calls to action.

Your calls to action should be clear and concise, and they should tell your customers exactly what you want them to do.

For example, you might say "Click here to learn more" or "Sign up today and get 20% off."

And those calls to action would direct your readers or newsletter subscribers to your website to complete the action you want them to take.

▶️Use persuasive language.

Your email copy should be persuasive and should convince your customers to take action.

Use strong verbs, avoid jargon, and focus on the benefits of your product or service.

▶️Use visuals.

Visuals can be a great way to break up your text and make your emails more engaging.

Use high-quality images and videos that are relevant to your content.

▶️Track your results.

It's important to track your results so that you can see what's working and what's not.

▶️Use email marketing software to track open rates, click-through rates, and conversions.

From the above, you can see that if you're looking to increase conversion rates on your website, an email copywriter can help.

There's no denying the fact that a good email copywriter will be able to create persuasive and well-written emails that will convince your customers to take action.

Here are some additional tips email copywriters use when they're working on increasing conversion rates on websites owned by these companies:

🌟Use a clear and concise subject line that will grab your reader's attention.

🌟Write in a conversational tone that will make your readers feel like they're talking to a friend.

🌟Use strong visuals to break up your text and make your emails more engaging.

🌟Personalize your emails by addressing your readers by name and using relevant information about them.

🌟Use a strong call to action that tells your readers exactly what you want them to do.

🌟Track your results and make changes to your emails as needed.

By following these tips, an email copywriter can write persuasive and well-written emails that will increase conversion rates on your website.

Contact me today to learn more about how I can help you increase your website's conversion rates.

I can be reached through any of the following means:

•Send me a DM on LinkedIn

•Send me an email at samueliheonye@gmail.com

•Connect with me on Skype at live:samueliheonye

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Samuel Ike | Email Copywriter

Do you worry about how to consistently grow your brand, nurture new leads, create engagement, and have profitable launches? Have you thought of using emails?