How to Avoid Email Spam Filters and Get Your Emails Delivered

Samuel Ike | Email Copywriter
3 min readSep 3, 2023

As a business owner, you know that email marketing is a powerful way to reach your target audience and grow your business.

But what happens when your emails end up in the spam folder?

You’re losing out on potential sales and leads, and your brand reputation is taking a hit.

If you’re struggling to get your emails delivered to the inbox, don’t worry.

You’re not alone.

Spam filters are getting smarter all the time, and it can be tough to know what to do to avoid them.

Here are seven tips to help you write emails that are more likely to be delivered to the inbox:

1️⃣ Get permission before you email.

This is the most important tip of all.

Don’t just start sending emails to people who haven’t opted in to receive them.

This is considered spam, and your emails will be more likely to end up in the spam folder.

2️⃣ Use a strong sender name and email address.

Your sender name should be something that your subscribers will recognize, and your email address should be from a domain that you own.

This will help to build trust and credibility with your subscribers.

3️⃣ Keep your subject lines short and descriptive.

Spam filters often scan subject lines for keywords that are associated with spam.

Keep your subject lines short and to the point, and avoid using all caps, exclamation points, or spam trigger words like "free" or "guaranteed."

4️⃣ Use plain text emails.

Spam filters are more likely to deliver emails that are in plain text.

Avoid using HTML or images in your emails, as these can trigger spam filters.

5️⃣ Personalize your emails.

Spam filters can spot mass-sent emails a mile away.

Personalize your emails by addressing your subscribers by name and using relevant content.

6️⃣ Use a good email marketing service provider.

A good email marketing service provider will help you to avoid spam filters and get your emails delivered to the inbox.

They will also offer features like email deliverability testing and reporting, so you can track the performance of your email campaigns.

7️⃣ Avoid sending too many emails.

Spam filters are also triggered by sending too many emails too often.

Only send emails when you have something valuable to say, and make sure to give your subscribers a way to unsubscribe if they no longer want to receive your emails.

If you follow these tips, you'll be well on your way to avoiding spam filters and getting your emails delivered to the inbox.

But if you're still struggling, consider hiring an email copywriter to help you write persuasive emails that are guaranteed to get read.

Hiring an email copywriter is the best way to ensure that your emails never get into your subscribers' spam folders.

A good email copywriter will know how to write emails that are both engaging and informative, and they will also be able to help you avoid spam filters.

If you're serious about growing your business through email marketing, then hiring an email copywriter is a worthwhile investment.

It will save you time and money, and it will help you to get better results from your email campaigns.

Here are some of the benefits of hiring an email copywriter:

✅ They will help you to write emails that are more likely to be opened and read.

✅ They will help you to avoid spam filters.

✅ They will help you to create a consistent and branded email marketing campaign.

✅ They will help you to track the performance of your email campaigns and make necessary improvements.

If you're ready to take your email marketing to the next level, then contact an email copywriter today.

Don't continue to struggle with how to write the right kind of emails.

Or don't you want to grow the relationships you have with your customers?

If you do, then contact me today to learn more about how I can help your business attain heights that you never thought was going to be possible.

I can be reached through any of the following means:

📩Send me a DM on LinkedIn

✉️Send me an email at samueliheonye@gmail.com

📱Connect with me on Skype at live:samueliheonye

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Samuel Ike | Email Copywriter
Samuel Ike | Email Copywriter

Written by Samuel Ike | Email Copywriter

🤑 Struggling to drive consistent eCommerce sales? 💻 As an email copywriting expert, I can craft high-converting sequences to boost your profits. 📈 Contact me

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