Want to be a Billionaire? Easy. Just listen to your brother

Samuel Ike | Email Copywriter
3 min readFeb 7, 2024

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Though it was a risky move, Mark and Christina Bezos' $10,000 investment in a young online bookstore in the mid-1990s might have helped them become the first billionaires.

Photo by Christian Wiediger on Unsplash

They each paid $10,000 for 30,000 shares of Amazon.com Inc. in 1996, according to an article from Bloomberg. Each sibling's part of this investment may now be worth over $1 billion, a gain of 10,249,900%, due to the significant growth in value since then.

According to a Luxury Launches post that referenced a July 31, 2018, Bloomberg story, the stakes held by Jeff Bezos's siblings were valued at $640 million per based on Amazon's closing price of $91 at the time.

At the moment, Amazon's shares are selling for $149, and their interests are worth at $1.044 billion each.

Seeing that e-commerce had potential, Bezos undertook an ambitious endeavour in July 1994 with the creation of Amazon. During this period, the primary internet users were the government and educational institutions.

Despite these challenges, Bezos persisted in following his vision because he recognised the potential benefits that the internet could offer.

Photo by Yender Gonzalez on Unsplash

A substantial risk of failure made it extremely difficult to convince investors, including his family, of the venture's potential. Bezos told his parents that there was a 70% chance they would lose their investment.

According to the book "The Everything Store: Jeff Bezos and the Age of Amazon," he said, "If this doesn't work, I still want to come home for Thanksgiving, so I want you to know what the risks are."

Bezos allegedly held sixty meetings with friends, family, and potential investors in 1994 in an attempt to persuade them to support his idea for an online bookshop. Of the sixty people he spoke with, 38 were unconvinced.

Years later, Bezos reflected on these early rejections and realised how some of the people who had declined his offer were still affected; they either found discussing it to be too painful or accepted it as a fact of life.

Amazon faced a number of challenges along the way to success. It went public on May 15, 1997, at a price of $18 per share, right in the middle of the wild dot-com bubble.

But under Bezos's direction, the company not only survived but flourished, expanding beyond internet sales to achieve a $1.5 trillion market valuation.

Though they maintain a low profile in public, Mark and Christina Bezos have been instrumental in the growth of Amazon.

While Christina Bezos stayed low profile and focused on her family and charity efforts, Mark Bezos thrived in advertising and philanthropy by choosing not to follow the Amazon road.

Photo by Simon Bak on Unsplash

The trajectory of the Bezos siblings' Amazon business, which began as a high-risk endeavour and ended up making a billion-dollar profit, demonstrates the potential of the digital economy and the resilience of bold entrepreneurship.

Their story, interwoven with the rise of one of the world's most influential companies, highlights the significant ramifications of measured risk-taking in the rapidly evolving fields of business and technology.

The Bezos siblings' investment in Amazon represents more than just a story of financial success; it also shows the potential that exists for business owners.

Their success serves as a reminder that investing in a firm can yield incredible outcomes, even with the associated dangers.

It all comes down to seeing potential in audacious ideas and having the courage to stick with them in the face of doubt.

Imagine being a part of something that starts small and expands throughout the entire planet.

That's why investing in startups is appealing. The little online bookstore of today could develop into the tech giant of tomorrow.

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Samuel Ike | Email Copywriter
Samuel Ike | Email Copywriter

Written by Samuel Ike | Email Copywriter

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